PRIVACY STATEMENT
Thank you for visiting Valley Fair Mall's ("we" or "us") web site. This privacy statement is to inform you about the privacy information we gather through your use of our web site. Satterfield-Helm Management, Inc. is committed to protecting your privacy. The information you provide is used to provide you with various information about Valley Fair Mall that may be of interest to you. The information you provide will be used to update you on sales, store specials, mall programs, special events, seasonal promotions, shopper services, store products and other opportunities provided by us, our merchants and/or our business partners.
When you provide information to us (including by completing an entry, registration or other form), you agree to the terms of this Privacy Statement. We may make changes to this Privacy Statement as needed and any such changes will become effective 14 days after posted at Customer Service or on the mall web site. The entire Privacy Statement and any changes is available at the customer service desk and/or our web site and you should check back periodically for changes.
Valley Fair Mall will not knowingly release, sell, rent or trade your personal information to any third party without your permission, except to our merchants and/or business partners, or if we believe in good faith that the law requires it, or to protect our own rights and properties. Valley Fair Mall considers personal information to include name, home or mailing address, phone number, e-mail address, birth date, gender, or other similar information you may provide referred to as your “Personal Information.”
Valley Fair Mall collects Personal Information on a voluntary basis only from individuals 13 years of age or older unless parental or guardian consent is provided. Please visit http://www.ftc.gov/kidzprivacy for more information about how to protect your children's online privacy from the Federal Trade Commission. We, our merchants and/or business partners will use this Personal Information to send you e-mails, newsletters or other communications and to inform you about sales, store specials, mall programs, special events, seasonal promotions, shopper services, store products or other opportunities that might interest you.
You always have the option to change your mind about receiving communications from us, or to review, change or update any of your Personal Information. Please feel free to contact Valley Fair Mall's Customer Service desk with any questions at 801.969.6211 x:100.
Effective Date: January, 2006
